“Music to my ears.” “You don’t have ears.”
When our friends at ODD reached out for some help with the reveal for Starry’s new mascots Lem and Lime, we wanted in.
The two pals are inverted mascots with personality, we knew we had to make them burst to life in an action packed anime segment that would live on for years!
…And someday you (the PepsiCo exec reading this) will be the one to green light that brilliant piece of necessary media to complete the pop-culture holy grail.
Until that time, we hope you enjoy our intro videos for Lem and Lime as much as we did working on them!
Our team was responsible for the cel animation of Lem and Lime. In one spot (Symphony) they would be juxtaposed with real world cans in a surreal world orchestra. And in the other, they would introduce the Starry 3 point challenge.
Starry Lem and Lime Reveal videos:
Client: PepsiCo
Agency: ODD, Vayner Media
2D Studio: IV Studio
2D Creative Director: Nayt Cochran
2D Producer: Rachel Loven
2D Storyboards: Michael Cribbs, Nayt Cochran
2D Illustration: Michael Cribbs
2D Animation: Lennon Valinhas, Camille Vincent, Michael Cribbs,
Nayt Cochran
