"Alexa, do something cool."

Over the years I've gotten to work with some amazing artists on probably over 100 unique videos for Amazon ranging from out of the box explainers, to in-store displays, web apps, web pages and beyond. One thing has always been consistent. We kept having fun, and they kept calling us back.

I wanted to share our Astro Privacy video because it represented the unique challenge of translating a lovable, and accurate version of Astro into the graphical world of Amazon, and I'm proud of the final result!

Emilie's design of Astro came to life wonderfully with a surprisingly technical rig created and brought to life by Jacob Richardson and Kyle Martinez.

Here's an early animatic for the Astro App video.
And below is the final version. Can you spot all the differences?

(I didn't count them, I'll take your word for it)

Amazon Paris Series:

Client: Amazon

Studio: IV Studio

Creative Director: Nayt Cochran

Producer: Rachel Loven

Art Director: Michael Cribbs

Storyboards: Kelly Nakamura, Michael Cribbs, Nayt Cochran,

Taylor Yontz

Illustration: Emilie Muszczak, Kelly Nakamura, Michael Cribbs

Animation: Rosie Phillpot, Olle Engstrom, Lennon Valinhas,

Jacob Richardson, Agris Caurs, and Kyle Martinez

Sound Design: The Chicken